Giving Tuesday Header
A longer, donor-centred Giving Tuesday impact statement subtitle.
Problem Statement Header
A couple of sentences elaborating on the struggle kids in Toronto Community Housing face and how it feels to be them.
Guide Introduction Header
Introduce the guide. A little bit on UrbanPromise and their 20-year commitment.
Plan Section Header
Explain how a specific program contributes to UPT’s plan and that this Giving Tuesday campaign is the next step in making it happen.
List a few ways it helps in horizontal blocks:
Impact 1
Impact 1 Details
Impact 2
Impact 2 Details
Impact 3
Impact 3 Details
Stakes Section Header
Provide gentle contrast between what happens with and without this program to increase urgency. End with a direct call to action.